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Etteilla: The Eccentric Pioneer Who Made Tarot a Mystic Tool

March 26, 2025 by
Etteilla: The Eccentric Pioneer Who Made Tarot a Mystic Tool
Terrell Ghosts, Laurie Blair
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Etteilla: The Eccentric Pioneer Who Made Tarot a Mystic Tool


We often think of tarot as an ancient system, steeped in mystical tradition. While its origins as a card game in 15th-century Italy are well-documented, the leap from playful pastime to profound divinatory tool largely rests on the shoulders of one intriguing individual: Jean-Baptiste Alliette, or as he preferred to be known, Etteilla.


Born in Paris in 1738, Alliette was a wigmaker turned occultist who, more than anyone else, propelled tarot into the realm of divination. While Antoine Court de Gébelin first sparked the idea of tarot's supposed ancient Egyptian origins, it was Etteilla who took this notion and ran with it, single-handedly crafting a system of divinatory meanings and popularizing tarot reading as a profession.


From Cards to Cartomancy: Etteilla's "Revolution"

Etteilla's foray into the occult began with a fascination for card games, but he soon saw the potential for something more. Inspired by Gébelin's claims in "Le Monde Primitif," Etteilla embraced the idea of tarot as a lost book of Thoth, the Egyptian god of wisdom. However, unlike Gébelin's more philosophical musings, Etteilla was a man of action and, more importantly, a savvy marketer.


In the late 1780s, Etteilla published his own interpretations of the tarot cards, assigning specific divinatory meanings to each of the 78 cards. This was a radical departure from the tarot's original purpose. He didn't just theorize; he created a practical system for reading the cards, outlining specific spreads and interpretations for various life situations.


The "Book of Thoth" Reimagined:

Etteilla didn't just adopt the existing tarot deck; he actively reshaped it to fit his Egyptian narrative. He reordered the Major Arcana, renamed some of the trumps, and even created his own deck, known as the "Tarot of Thoth" or "Egyptian Tarot." This deck featured illustrations that aligned with his Egyptian interpretations, further cementing the connection in the minds of his followers.


Making Divination Accessible (and Profitable):

Crucially, Etteilla wasn't just an esoteric scholar; he was a teacher and a practitioner. He offered lessons in cartomancy (fortune-telling with cards) and conducted public readings, effectively establishing tarot reading as a profession. His accessible approach and promise of revealing the future resonated with a public increasingly interested in the occult.


A Controversial Legacy:

While Etteilla's influence on the popularization of tarot is undeniable, his methods and claims have been met with skepticism by later scholars and occultists. His historical inaccuracies and somewhat idiosyncratic interpretations are often criticized. However, it's important to remember the context of his time. The late 18th century was a period of intellectual ferment and a growing fascination with ancient mysteries. Etteilla tapped into this zeitgeist, providing a tangible and seemingly ancient system for understanding the present and predicting the future.


Etteilla's Enduring Impact:

Love him or critique him, Jean-Baptiste Alliette, the wigmaker who became Etteilla the occultist, fundamentally altered the course of tarot history. He was the key figure in transforming a card game into a widely used divinatory tool. His assigned meanings, though sometimes debated, laid the groundwork for many of the interpretations we see today. He demonstrated the commercial viability of tarot reading and, in doing so, paved the way for the rich and diverse world of tarot we know and explore today.


So, the next time you pick up your tarot deck, remember the eccentric Frenchman who dared to see more in those illustrated cards than just a game. His vision, however historically flawed, ignited a flame that continues to burn brightly in the hearts and minds of tarot enthusiasts worldwide.

What are your thoughts on Etteilla's influence? Share your perspectives in the comments below!

Etteilla: The Eccentric Pioneer Who Made Tarot a Mystic Tool
Terrell Ghosts, Laurie Blair March 26, 2025
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